Friday, March 14, 2008

CEMS Business project in L'OREAL

Today we have officially started our CEMS Business project in L'OREAL. We had the first meeting at the company with the director of the Professional division. It was definitely interesting. We fixed meetings for the rest of the semester and he provided us with short introduction. It looks like real thing. They are launching new brand in September and we are supposed to do the marketing research. A lot of work ahead. Which is not really surprising as it counts for 15 ECTS credits at our university.

At the end, he asked us about the brand that we use for our hair. I felt a bit uncomfortable about discussing this with him. But the result of this discussion was that we got L'OREAL products for our type of hair (I think I have enough shampoo and different hair care products for the rest of the year heh :-))

Concerning CEMS Business Projects there are seven or eight teams working with different companies in Prague. Some of them are really demanding and time consuming (the team cooperating with McKinsey is supposed to spend 15 hours per week working on the project!!!). In the end, I think our project could be useful for me in order to find out, if marketing is the right thing for me :-))

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